With no date set for the reopening of international boundaries, a campaign launch today will encourage Australians to begin thinking of Australian destinations for their next trip.
Tourism Australia’s Live From Aus effort kicked off on Friday, May 15 with a one-hour TV special in conjunction with The Project on Network Ten, followed by a continuous online program in which well-known Aussies shone a light on some of the nation’s many and varied travel experiences.
A glance at the areas favoured by Australian national tourists last year shows a curio: big-ticket destinations such as the reef and the rock don’t feature in the top 10.
The chance of both Australia and New Zealand forming a bubble also raises the possibility of competition for the tourist dollar. Could Australians be tempted to explore the Land of the Long White Cloud instead of the Wide Brown Land?