March 3, 2024

The Business of Travel

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australian destinations for next holiday

Start thinking about your next holiday in Australia

With no date set for the reopening of international boundaries, a campaign launch today will encourage Australians to begin thinking of Australian destinations for their next trip.

Tourism Australia’s Live From Aus effort kicked off on Friday, May 15 with a one-hour TV special in conjunction with The Project on Network Ten, followed by a continuous online program in which well-known Aussies shone a light on some of the nation’s many and varied travel experiences.

A glance at the areas favoured by Australian national tourists last year shows a curio: big-ticket destinations such as the reef and the rock don’t feature in the top 10.

The chance of both Australia and New Zealand forming a bubble also raises the possibility of competition for the tourist dollar. Could Australians be tempted to explore the Land of the Long White Cloud instead of the Wide Brown Land?